{"title":"HMB","description":"\u003cp\u003e\u003cspan\u003eHMB (beta-hydroxy beta-methylbutyrate) is an amino acid that promotes muscle mass and supports muscle recovery.  Supplementing with HMB helps muscles stay in an anabolic (muscle building) state, allowing for more potential muscle growth.  HMB is ideal for someone increasing their training intensity or volume.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"gaspari-nutrition-hmb","title":"Gaspari Nutrition HMB","description":"\u003cp\u003ePure HMB capsules delivering 1,000mg of calcium HMB per veggie capsule to support strength, recovery and lean muscle during hard training.\u003c\/p\u003e","brand":"Gaspari Nutrition","offers":[{"title":"Default Title","offer_id":51471612149941,"sku":"646511027473","price":59.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0964\/9481\/3365\/files\/gaspari-hmb-90ct-4d80313e-a0a9-47c8-ab70-ced05a1938ab-_1.jpg?v=1755596950"},{"product_id":"nz-muscle-hmb-200g","title":"NZ Muscle HMB 200g","description":"\u003cp\u003eHMB, a naturally occurring leucine metabolite, to help preserve lean muscle and support recovery from hard training. Vegan friendly.\u003c\/p\u003e","brand":"NZ Muscle Supps","offers":[{"title":"Default Title","offer_id":51471646163125,"sku":"793618317720","price":29.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0964\/9481\/3365\/files\/nzm-hmb-200g_d23bb88c-a243-4f40-a249-748f760a1f4c.jpg?v=1755597382"},{"product_id":"optimum-nutrition-hmb-1000","title":"Optimum Nutrition HMB 1000","description":"\u003cp\u003eProtect \u0026amp; Preserve Muscle\u003c\/p\u003e","brand":"Optimum Nutrition","offers":[{"title":"Default Title","offer_id":51471648981173,"sku":"748927023138","price":89.95,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0964\/9481\/3365\/files\/optimum_nutrition_hmb_8802a469-2476-49cb-b00f-e2b0c793f29f.jpg?v=1755597434"}],"url":"https:\/\/nzmuscle.co.nz\/en-au\/collections\/hmb.oembed","provider":"NZ Muscle","version":"1.0","type":"link"}